About Us



Born and made in London, raised internationally and looking to expand globally to markets near you. We are a lovely bunch based in the East End of London creating all things beautiful just for you.


We source the globe for the hottest trends and styles in the market and we want to bring them straight to your door with affordable price tags. Our top designers are based in house and develop our own styles to bring the latest fashions from the catwalks quickly to our online store.


To stay in touch with the ever changing trends within our market, we have developed a dynamic and very responsive organisation. We realise the most important part of our success is our customer. This is why we are focused on delivering an exciting shopping experience and making sure that our high standards of quality, value for money and service are always met.

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